Retail and revenue mix
Service and retail as two different businesses, launching a product line, wholesale margin, ecommerce from a treatment room, and packaging compliance.
Retail and service are two different businesses sharing a room, a client list and a till. One converts time into money at a predictable rate. The other converts capital into money at an unpredictable one, and holds your cash on a shelf until it sells.
This section covers the mix, and then the harder version of the question: what happens when a service business decides to make its own products. That decision adds a manufacturing relationship, a regulatory responsibility and a working capital cycle, and the pieces here set out each of those before the first sample is ordered.
The service and retail revenue mix in a beauty business
Retail is not a bolt-on to a service business. It is a different business with different cash behaviour, sharing a room and a client list.
Retail · 9 min readLaunching a product line from a service business
A product line is a manufacturing, regulatory and working capital business attached to a service business. What to answer before you order a single sample.
Retail · 10 min readSelling through stockists and what wholesale does to your margin
Wholesale multiplies reach and divides margin. What has to be true about your price, your supply and your support before you take the first account.
Retail · 9 min readEcommerce for a brand that was built in a treatment room
What transfers from a treatment room to a website, what does not, and the narrow version of online retail that actually works for an independent.
Retail · 9 min readPackaging compliance and cost for a small beauty brand
What the label has to carry, who carries the responsibility, and the recurring obligations that arrive with packaging once you are selling at any scale.
Retail · 9 min readThe trade newsletter
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